Following the usual excess of hype that lead up to the launch of a new Apple product, I can’t help but feel completely underwhelmed. I’ll be honest, I’m not a user of any Apple products; however, I’d be lying if I said I didn’t like any of them. The iPod is a nice music player. Having used a few friends’ I can say that I like the UI and that there was no huge learning curve to using the device. The iPhone was certainly responsible for pushing the idea of smart phones to a greater audience and once again did so in a nice tidy package that was very usable.

The iPad though, leaves a lot to be desired. It seems like Apple have produced an enlarged version of the iPhone (but not a phone, so really more like an iPod Touch), without applying significant work to it. It suffers the same issues as the iPhone, those being:

• A total lack of multitasking. Running applications in the background is not a new concept, and failing to provide such functionality seems like a massive step backwards. I’ve felt this about the iPhone for a while and it seems even more crippling for a device which truthfully should provide more.
• No camera included. While it’s obvious that this device isn’t for taking photos, I don’t understand why it doesn’t have a small, integrated webcam on the front. Being able to make video calls on, for instance, Skype seems like a reasonably sensible use-case for this device.
• Lack of a hardware keyboard. This is a more debatable point, but to me it makes little sense. With a device of this size I don’t envisage that an on screen keyboard would be pleasant to use. Selling a keyboard dock isn’t really a solution as you’re just increasing the amount of clutter that you have to carry with you to use the device as you want to.

I’m left not really knowing who this product is aimed at. Which group of people want a larger iPhone whose main advantages are negated by dodgy design decisions? It seems more  like they’re simply riding the wave of success which means that people will end up buying them simply because it’s the latest thing to emerge from the shinies factory.